Pictures are the most important part of advertising, not in terms of quantity but in quality, because as the saying goes “a picture is worth a thousand words”, don’t forget that a good description of your property will fill in information that your potential customer cannot get from pictures.
Putting yourself in your customer's shoes when writing the ad, thinking about what they would like to read, and providing a candid and honest description are the first guiding principles to keep in mind. Here are some more tips to help you write a good ad
You should know that the purpose of your ad is to get attention and get people to notice it. Given the fierce competition and the saturation of “house for sale” ads, the goal of your ad should be: to get potential customers to view it before others. If you can do this, you will have already done half the work of selling your house
The importance of a good title
Your ad title should include the main features of your home
Keep in mind that you need to create enough traction so that a potential buyer feels the need to keep reading your ad until the end
Don't use phrases like "offer, negotiate, bargain, opportunity." Psychologically, these words tend to arouse suspicion
Before posting the ad, check several times and, if possible, with a relative to read it, for errors in writing or spelling errors. Don't use all caps to distinguish a word, and remember that in the online language, all caps is equivalent to shouting.
Description start
When you begin to describe your home, do it from the outside in. Start the description by talking about the area where you live, with the interesting services (schools, hospitals, supermarkets, parks, etc.), then talk about the building, garage, urbanization or the outdoor space of the house.
Finally, describe the interior design, starting with the kitchen. You should describe this space in a way that the prospective buyer thinks might be the nicest place they can cook in; It made him believe that he would be able to spend most of his time at home, and share a lot of time with his family or friends.
To make ad copy more attractive to a potential buyer, use captions to begin describing different parts of the home: “General features; Location of the house, outdoor areas, kitchen, etc.
When describing your home, keep the 70-30 rule in mind. 70% of the ad description should refer to the benefits, and 30% is a simple description of the features
Why? Because the features you fill in and the benefits you describe are what you sell
After you have listed the essential features such as the area in square feet, orientation, number of rooms, etc., it is time to highlight the special features that make your home different from the others.
For example, if your home has a garage or car park, although it may seem an unimportant fact, we know that cars are very important to their owners, and it is appreciated that describing this space in detail can be a distinguishing factor
The price
do not hesitate. You have to do it. Failure to set the asking price for your home can be the reason for losing potential buyers by generating mistrust. Remember that the price should be adjusted according to the offer in the city and neighborhood, taking into account the features provided by your home
Avoid cliched phrases and words
You have to take it into account and do not use it in advertising to sell your house, here are a few
Comfortable apartment! And charming!. Reading these words, each of us, from a psychological point of view, sometimes tends to think and equate “comfortable” with “small,” and “charming” with something “not very beautiful.”
So many possibilities. We associate it with the fact that the house has major shortcomings in various aspects, we tend to associate the word “cozy” with “small space.”
Contact details and procedures
In the last part of the ad, include the details of what the potential buyer will need to communicate with you, adding some expressions that can motivate the customer to communicate with you and learn more details
The call to action is the last part of the entire ad where you tell a potential buyer what you want them to do now that they've read it all. You have to do it in a clear, elegant, and precise manner
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